If you’re planning on attending a conference, trade show or event, promotional swag is essential. It’s the perfect way to make your presence known at an event and to start conversations with potential clients. When it comes to choosing which type of promotional swag is right for your business, there are several factors to consider. Here, we’ll discuss what those considerations are and how you can choose the best swag for your business.
Budget
The first thing that should be taken into consideration when selecting promotional swag is the budget. As with any type of marketing expense, you want to make sure that you’re not overspending on promotional products that won’t bring in any returns. Before selecting any items, have a good idea of how much money you plan on spending and look for items that fall within that range.
We have many budget-friendly items, see some of them here.
Audience
Another important factor when it comes to selecting swag is the audience. Different types of products appeal to different types of people so it’s important to do some research beforehand and find out what kind of items would appeal most to your target market. This will help ensure that you’re investing in the right type of promotional items for the right crowd. For example, if you are targeting Canadian businesses, branded apparel and accessories like hats or t-shirts may be a great option because they can be used both during and after the conference or event as a reminder of your brand. Consider items that have universal appeal… everybody needs to drink and most people write so items like drinkware, adhesive notepads and journals are good considerations
Here is a start to help you brainstorm- click here.
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Brand Identity
The last factor is making sure that your products reflect your brand identity. You want people who receive these items to remember who gave them out – so make sure that anything you give out includes some sort of branding message or logo so people know where it came from! This could include having custom t-shirts printed with an eye-catching design featuring your company logo or having branded pens made up with a catchy slogan related to your product or service. Anything that stands out from the crowd will help keep your brand top-of-mind after the event has ended!
When it comes time to choose promotional swag for trade shows and conferences, there are several factors that need to be taken into consideration such as budget, audience, and brand identity. By keeping these things in mind, you’ll be able to select the best possible choice for your business in order to ensure maximum reach at an event! Investing in quality swag will pay dividends if done correctly – as it will increase exposure for your business and create lasting impressions among potential customers. With careful consideration and research into what type of promotion works best for each event, businesses can get maximum return on investment from their promotional efforts. So go ahead – invest in some great swag today!